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May 16.
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MAD Paris - Main-min

KITH Contax G2

KITH Contax G2
KITH Contax G2
KITH Contax G2
KITH Contax G2
Feb 01.
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MAD Paris -

MAD Marshmallow Campaign

MAD Marshmallow Campaign
MAD Marshmallow Campaign
MAD Marshmallow Campaign
MAD Marshmallow Campaign

Main Collection

Audemars Piguet Royal Oak 15400ST Black DLC (15400STRO006)

Audemars Piguet Royal Oak 15400ST Royal Blue Ceramic (15400STCERRO001)

Audemars Piguet Royal Oak 15400ST Black DLC (15400STRO001)

Audemars Piguet Royal Oak 15400ST Engraved Steel (15400STROEN005)

Audemars Piguet Royal Oak 15500ST Arctic White Ceramic (15500STCERRO001)

Audemars Piguet Royal Oak Dual Time 15400ST Black DLC (15400STRODT001)

Audemars Piguet Royal Oak Chrono 26315ST Forest Green Ceramic (26315STCERROCH005)

Audemars Piguet Royal Oak Chrono 26315ST Black Shiny DLC (26315STROCH001)

Audemars Piguet Royal Oak Chrono 26331ST Black DLC (26331STROCH001)

Patek Philippe 5711G White Gold Nautilus

Special Editions

MAD Paris -
MAD Paris -
MAD Paris -
MAD Paris -

MAD Paris customisation

Coated Black DLC in a shiny finish

Ref: 5711/1A-010
40.5mm diameter
Automatic movement

MAD Paris - Casa
MAD Paris - Casa3
MAD Paris - Casa2
MAD Paris - Casa4
MAD Paris - Casa5

MAD Paris custom collaboration.

Channelling the charm of the toy watch, MAD puts into play its new ceramic technologies in collaboration with Charaf Tajer’s Parisian brand, Casablanca.

Over 180 hours of handwork goes into each piece, resulting in two multi-coloured variations comparable to none.

Hand customised dials featuring a minimal face, sans date window for a balanced and symmetrical aesthetic. Each colour shade represents a day of work with a hand-applied ‘Casablanca’ signature logo finished in gold, complimenting the hands and Audemars Piguet logo.

Development time: 10 months
Production time: 10-12 weeks
Ref: 15450ST
37mm diameter
Automatic movement
Limited and numbered to 10 pieces
Exclusive to Browns

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MAD Paris - Newvault10
MAD Paris - Alyx steel
MAD Paris - Newvault4
MAD Paris - Newvault3
MAD Paris - Newvaultcontent-alyx

MAD Paris custom collaboration.

A MAD creation in collaboration with Matthew Williams, artistic and creative director of 1017 ALYX 9SM.

A bare customised dial, minimal and timeless in its design with future-proof functionality. Detailed with a hand-brushed circular pattern over rhodium plating – referencing AP’s original mix of shiny and textured steel.

Finished with the 1017 ALYX 9SM signature “Rollercoaster” buckle.

Development time: 8 months
Production time: 8-10 weeks
Ref: 15400ST
41 mm diameter
Automatic movement
Limited and numbered to 40 pieces
Made to order

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MAD Paris - Alyx yellow gold
MAD Paris - 2vault content
MAD Paris - 3vault content
MAD Paris - Vault content

MAD Paris custom collaboration.

After the successful launch of the steel edition, MAD introduces an even more exclusive iteration of our collaboration with 1017 ALYX 9SM creative director, Matthew Williams.

A bare customised dial, minimal and timeless in its design with future-proof functionality. Detailed with a hand-brushed circular pattern over rhodium plating – referencing AP’s original mix of shiny and textured steel.

Finished with the 1017 ALYX 9SM signature “Rollercoaster” buckle.

Development time: 4 months
Ref: 15400OR
41mm diameter
Automatic movement
Limited and numbered to 10 pieces
Made to order

Exclusively at Browns.

Sold out
MAD Paris - 1
MAD Paris - 5
MAD Paris - 8

MAD Paris custom collaboration.

After the successful launch of the steel edition, MAD introduces an even more exclusive iteration of our collaboration with 1017 ALYX 9SM creative director, Matthew Williams.

A bare customised dial, minimal and timeless in its design with future-proof functionality. Detailed with a hand-brushed circular pattern over rhodium plating – referencing AP’s original mix of shiny and textured steel.

Finished with the 1017 ALYX 9SM signature “Rollercoaster” buckle.

Development time: 4 months
Ref: 15202BA “jumbo”
39mm diameter - extra thin
Automatic movement
Limited and numbered to 5 pieces
Made to order

Exclusively at Browns.

Sold out
MAD Paris - 12vault
MAD Paris - 13vault
MAD Paris - 14vault
MAD Paris - 10vault

MAD Paris customisation.

Coated Black DLC in a matte finish, skeletonised dial with rubber strap.

Modern machinery, crafted with exquisite detail and the first of its kind for the Aquanaut. Unique modifications allow you to explore expert craftmanship with exposed movement.

Original open-worked design with custom décor – open barrel bridge, gears, balance bridge, lid and drum ratchet with an automatic bridge and bottom plate. A high precision machine with hand-decorated finish.

Development time: 6 months
Ref: 5164A
40.5 mm diameter
Automatic movement
Pièce Unique

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MAD Paris - 7vault
MAD Paris - 7
MAD Paris -
MAD Paris - Special-ed-2048x2048-2
MAD Paris - Special-ed-2048x2048-3

MAD Paris customisation.

Coated Black DLC in a shiny finish with natural black baguette cut sapphires.

The 5726A Nautilus, powerfully refined with enhanced details featuring an annual calendar and moon display with self-winding movement.

Cut from steel in a signature octagonal bezel and custom finish, an evolution of a classic. Embellished with 150 natural black sapphires in a baguette cut, 32 sapphires at the bezel and 936 round cut black sapphires on the dial.

Development time: 6 months
Production time: 6 months
Ref: 5726A
40.5mm diameter
Total carats: 15.5
Automatic movement
Pièce Unique

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    Watches displayed are second hand watches, personalised upon order, independently and with great care by craftsmen. Unless stated, MAD is not official distributor nor partners from those watches brands. Original warranties are not valid anymore, only is the one MAD offers. Some of the watches displayed online are computer generated.