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Oct 28.
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MAD Paris - 1080_2

MAD Contax G2 Battleship Grey

MAD Contax G2 Battleship Grey
MAD Contax G2 Battleship Grey
MAD Contax G2 Battleship Grey
MAD Contax G2 Battleship Grey
Jul 20.
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MAD Paris -
MAD Paris -

MAD Patek Philippe 5164A Aquanaut Skeleton

MAD Patek Philippe 5164A Aquanaut Skeleton
MAD Patek Philippe 5164A Aquanaut Skeleton
MAD Patek Philippe 5164A Aquanaut Skeleton
MAD Patek Philippe 5164A Aquanaut Skeleton

Main Collection

Audemars Piguet Royal Oak 15400ST Black DLC (15400STRO006)

Audemars Piguet Royal Oak 15400ST Royal Blue Ceramic (15400STCERRO001)

Audemars Piguet Royal Oak 15400ST Black DLC (15400STRO001)

Audemars Piguet Royal Oak 15400ST Engraved Steel (15400STROEN005)

Audemars Piguet Royal Oak 15500ST Arctic White Ceramic (15500STCERRO001)

Audemars Piguet Royal Oak Dual Time 15400ST Black DLC (15400STRODT001)

Audemars Piguet Royal Oak Chrono 26315ST Forest Green Ceramic (26315STCERROCH005)

Audemars Piguet Royal Oak Chrono 26315ST Black Shiny DLC (26315STROCH001)

Audemars Piguet Royal Oak 15450ST Marshmallow Campaign (15450STCERRO001)

Audemars Piguet Royal Oak Chrono 26320ST Arctic White Ceramic (26320STCERROCH001)

Audemars Piguet Royal Oak Chrono 26331ST Black DLC (26331STROCH001)

Patek Philippe 5711G White Gold Nautilus

Special Editions

MAD Paris - Main-min
MAD Paris -
MAD Paris -
MAD Paris -
MAD Paris -
MAD Paris -

KITH, MAD, Globe-Trotter, and creative agency NAMES have come together to reimagine the legendary Contax G2 Camera.

Produced between 1996 and 2005, the Contax G2 was the world’s most advanced rangefinder camera at the time, renowned for its ergonomics and technological innovation, it was a true accessory to the travelling man.

Crafted by artisans in Japan, it raised the bar as a masterpiece in electronic photography. Features such as a 35mm autofocus, a four-frame-per-second integrated motor drive, shutter speeds of up to 1/6000 per second, X-sync at 1/200 per second and an extended baseline-autofocus system with the Carl Zeiss Planar 45mm f2 lens, all made the G2 a camera ahead of its time and highly regarded even by today’s standards.

Each customised G2 is inspired by 4 iconic KITH/Fieg New Balance colour combinations. Finished with hand-applied ceramic multi-coloured coatings and housed in custom matching carry cases made by luxury heritage luggage brand, Globe-Trotter.

G2-001 KITH x Mad Contax G2 Camera - Daytona
G2-002 KITH x Mad Contax G2 Camera - United Arrows
G2-003 KITH x Mad Contax G2 Camera - Mauve
G2-004 KITH x Mad Contax G2 Camera - Mykonos

Exclusively sold by NAMES to KITH.

Art Direction & Design: RND (by NAMES)
Photography: Jon Formento

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MAD Paris -
MAD Paris -
MAD Paris -
MAD Paris -

MAD Paris customisation

Coated Black DLC in a shiny finish

Ref: 5711/1A-010
40.5mm diameter
Automatic movement

MAD Paris - Casa
MAD Paris - Casa3
MAD Paris - Casa2
MAD Paris - Casa4
MAD Paris - Casa5

MAD Paris custom collaboration.

Channelling the charm of the toy watch, MAD puts into play its new ceramic technologies in collaboration with Charaf Tajer’s Parisian brand, Casablanca.

Over 180 hours of handwork goes into each piece, resulting in two multi-coloured variations comparable to none.

Hand customised dials featuring a minimal face, sans date window for a balanced and symmetrical aesthetic. Each colour shade represents a day of work with a hand-applied ‘Casablanca’ signature logo finished in gold, complimenting the hands and Audemars Piguet logo.

Development time: 10 months
Production time: 10-12 weeks
Ref: 15450ST
37mm diameter
Automatic movement
Limited and numbered to 10 pieces
Exclusive to Browns

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MAD Paris - Newvault10
MAD Paris - Alyx steel
MAD Paris - Newvault4
MAD Paris - Newvault3
MAD Paris - Newvaultcontent-alyx

MAD Paris custom collaboration.

A MAD creation in collaboration with Matthew Williams, artistic and creative director of 1017 ALYX 9SM.

A bare customised dial, minimal and timeless in its design with future-proof functionality. Detailed with a hand-brushed circular pattern over rhodium plating – referencing AP’s original mix of shiny and textured steel.

Finished with the 1017 ALYX 9SM signature “Rollercoaster” buckle.

Development time: 8 months
Production time: 8-10 weeks
Ref: 15400ST
41 mm diameter
Automatic movement
Limited and numbered to 40 pieces
Made to order

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MAD Paris - Alyx yellow gold
MAD Paris - 2vault content
MAD Paris - 3vault content
MAD Paris - Vault content

MAD Paris custom collaboration.

After the successful launch of the steel edition, MAD introduces an even more exclusive iteration of our collaboration with 1017 ALYX 9SM creative director, Matthew Williams.

A bare customised dial, minimal and timeless in its design with future-proof functionality. Detailed with a hand-brushed circular pattern over rhodium plating – referencing AP’s original mix of shiny and textured steel.

Finished with the 1017 ALYX 9SM signature “Rollercoaster” buckle.

Development time: 4 months
Ref: 15400OR
41mm diameter
Automatic movement
Limited and numbered to 10 pieces
Made to order

Exclusively at Browns.

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MAD Paris - 1
MAD Paris - 5
MAD Paris - 8

MAD Paris custom collaboration.

After the successful launch of the steel edition, MAD introduces an even more exclusive iteration of our collaboration with 1017 ALYX 9SM creative director, Matthew Williams.

A bare customised dial, minimal and timeless in its design with future-proof functionality. Detailed with a hand-brushed circular pattern over rhodium plating – referencing AP’s original mix of shiny and textured steel.

Finished with the 1017 ALYX 9SM signature “Rollercoaster” buckle.

Development time: 4 months
Ref: 15202BA “jumbo”
39mm diameter - extra thin
Automatic movement
Limited and numbered to 5 pieces
Made to order

Exclusively at Browns.

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MAD Paris - 7vault
MAD Paris - 7
MAD Paris -
MAD Paris - Special-ed-2048x2048-2
MAD Paris - Special-ed-2048x2048-3

MAD Paris customisation.

Coated Black DLC in a shiny finish with natural black baguette cut sapphires.

The 5726A Nautilus, powerfully refined with enhanced details featuring an annual calendar and moon display with self-winding movement.

Cut from steel in a signature octagonal bezel and custom finish, an evolution of a classic. Embellished with 150 natural black sapphires in a baguette cut, 32 sapphires at the bezel and 936 round cut black sapphires on the dial.

Development time: 6 months
Production time: 6 months
Ref: 5726A
40.5mm diameter
Total carats: 15.5
Automatic movement
Pièce Unique

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    Watches displayed are second hand watches, personalised upon order, independently and with great care by craftsmen. Unless stated, MAD is not official distributor nor partners from those watches brands. Original warranties are not valid anymore, only is the one MAD offers. Some of the watches displayed online are computer generated.