Luxury watches customized by Mad Paris

MAD Paris invite you to customize your luxury watch, watchmakers,
craftsmen and engineers take you through this journey.

Customization Step by step

From the simplest, to the most complex personalization, MAD Paris takes you through the entire creative process of your journey. Bezel, dial, buckle and bracelet, our watchmakers can do anything up to coating the entire watch in DLC (Diamond Like Carbon). This super-resistant material to wear and corrosion brings a real specific and sharp aesthetic with new colours (black, blue, chocolate, grey) and finishes (mat or shiny).


MAD Paris is driven by excellence and innovation. All of our watches are made in the purest watchmaking tradition in our Paris workshop. Our highly experimented craftsmen and watchmakers are experts in their domains and respect the specificities of the top brands we work with.

Brands we are able to personalize

With MAD Paris, you can decide to be part of this journey or simply choose among one of our already pre-customized models by our in-house master-watchmakers.

On our website, you will find a selection of iconic watches from the best Swiss manufactures such as: Audemars Piguet*, Rolex*, Patek Philippe* or Cartier* and Bulgari*. Already modified, those luxury watches are classified in 4 collections: Mad classic, Mad Collector, Mad Diamonds and Mad Xclusive. Right on trends, they oscillate from subtle to sophisticated personalisation.

Selected MAD Paris point of sales throughout the world

Specialized in customization of luxury watches (vintage or modern), MAD Paris meets all expectations in terms of high-end personalization.
For all inquiries, fill out the form on our website or come and find us in one our selected point of sales in France: Paris, Courchevel, Monaco, Saint-Barthelemy French West Indies and abroad (USA, Qatar, UK, Saudi Arabia and Singapore).

MAD Paris watches are second-hand watches personalized with the deepest care by highly qualified watchmakers. These watches don’t benefit from the original constructor warranty. MAD Paris is an independent company not affiliated with any watch manufactures.