Mad Universe

MAD Paris was born of the passion for emblematic watches. In a world that is ever more uniform, becoming standardized, MAD seemed obvious, like a breath of audacity and impertinence in the sphere of prestige watch making.

MAD is an independent watches customizer, revisiting the flagship models of the most successful horological brand names, to make it unique. Customizations are not made in partnership with the watch manufacturers

Discover our universe

From the most discreet personalization to the most sophisticated work, forget your standards and accept our invitation to discover an infinite range of possibilities.

Discover the collections

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Stores locator

MAD operates all around the world. Please visit one of our retailers, or contact us for a tailor-made order.


MAD was the promise of the impossible, a crazy bet: gather tradition and modernity, exclusivity and perfection, boldness and respect of a legacy.

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